As part of a global movement, New Zealand Red Cross needed an identity that aligned with international partners while reflecting the unique context of Aotearoa.
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Working in partnership with MakeReady, NAIA supported the development of a visual identity that holds both ambitions. The designs draw from the existing Red Cross identity and the tagline “Here for Humanity”, connecting the kaupapa to Kurawaka and Hineahuone. We developed a visual language from Te Whare Pora, weaving together values of peace, protection, and connection that sit at the heart of what NZRC does.