Cultural Intelligence that drives results

Take our free CQ Audit to assess your organisation’s engagement with Māori and identify clear steps to build deeper Cultural Intelligence. It’s short and effective – complete in under 15 minutes.

Take the free CQ Audit

What is Cultural Intelligence (CQ)?

Cultural Intelligence (CQ) is the ability to work and relate effectively across cultures – with awareness, empathy, and action.

In Aotearoa, that means understanding Māori worldviews, navigating cultural contexts with respect, and building genuine, reciprocal relationships.

It’s not just about learning a few words or being able to follow protocol. CQ is a leadership capability. It shows up in how decisions are made, how people are treated, and how organisations engage in Māori spaces and become trusted partners.

Why it matters

Organisations across Aotearoa are expected to engage meaningfully with Māori – but most don’t have a way to measure what “good” looks like.

Our CQ Audit tool gives you:

A self-assessment tool to check your readiness

Insight into your current Cultural Intelligence gaps

Language and structure to start internal conversations

A low-friction, high-value starting point

"You can’t improve what you can’t measure – this tool gives you a mirror."

Built for real-world leaders

Whether you're in finance, infrastructure, healthcare, education or public service – you’re likely being called to show up better in Māori spaces. NAIA has worked with organisations throughout Aotearoa to grow their CQ – and we can do the same for you.

There was a definite commitment, but also a level of paralysis about how to move forward in the right way. We want to build genuine relationships with Māori – ones that are ongoing, not just something we scramble for when there’s a deadline or a problem.

— Citycare Water [Infrastructure]

We knew we needed to develop our capabilities – firstly, because it’s the right thing to do. Secondly, because it helps us partner more effectively.

— UniMed [Health Insurance]
Photograph of he kura course

He Kura is NAIA’s entry-level Cultural Intelligence programme designed to uplift Māori capability across your organisation. It’s practical, engaging, and built from lived experience.

Whether you're early in your journey or looking to deepen your impact, He Kura helps you and your team take real steps toward meaningful change.

Explore He Kura

Take the free CQ Audit today

Click below to access your free CQ Audit and assess your organisation’s engagement with Māori and identify clear steps to build deeper Cultural Intelligence.
CQ Audit Tool

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